Origin and Foundation of Soloio
1994
soloio was founded by alejandra brizio and fernando durbán, a creative spanish couple with a deep passion for design and fashion. their shared vision was inspired by their time in italy, where alejandra brought her artistic vision and fernando contributed his entrepreneurial expertise. it initially started as a store in madrid focused on exclusive ties under the name seteria italiana, and over time, the brand evolved into an italo-spanish label. eventually, soloio became known for its unique designs and impeccable craftsmanship, made in italian workshops, establishing a reputation for luxury, exclusivity, and attention to detail.
Expansion to Colombia
2012
the family decided to bring soloio to Colombia, a country that welcomed them with warmth. they opened flagship stores in Bogotá and Cartagena, offering an experience focused on attention to detail, personalization, and customer service, while always maintaining their hallmark of exclusivity: they only produce 35 units per design.
expansion of the women's line and international presence
2023 - present
in 2023, soloio responded to the growing demand for women’s pieces by launching a women’s line that celebrates the authenticity and color that define the brand, quickly establishing itself as a success. with a strong international presence and an expanding online channel, the brand continues to take its legacy to new horizons, maintaining its essence: exclusivity, history, and a familial touch in every detail.